What Is Social Media Marketing? Social media marketing (SMM) uses social media platforms (Facebook, Youtube, Instagram, TikTok, etc.) to encourage customers to purchase products or
SEO can be a powerful tool for business growth, especially for small businesses looking to increase their visibility and reach a larger audience. With the
Jumping Into Digital Transformation The COVID-19 pandemic has forever changed how we work, accelerating us into an era of digital transformation and remote work. No
In an increasingly competitive field of digital-based small businesses, firms need high-impact, cost-efficient ways to market effectively to generate leads and drive sales. Content marketing,
Businesses rely on their logos to create brand identity in a simple combination of color and shape — but these simple logos can have profound
Before going to any store, even pre-COVID, for more than 80% of consumers, the buying process relies on online research before in-person shopping1. While this
Neuromarketing is a catchy buzzword that you may have heard a few times. Perhaps you’ve come across an article about how scientists analyze consumer data
Digital marketing and data-driven decision making can save your business time, effort and money, while expanding your customer base and boosting engagement. Ad Science Lab
The best time to start thinking about Brand Identity is immediately. However, most companies think of Brand Identity as a secondary concern and don’t think much about it until after its launch.
You Can’t Manage What You Can’t Measure Without data-driven insights and metrics, your marketing effort will not be effective or sufficient. To cater to your
Inbound marketing (content marketing, social media marketing, search engine optimization, and branding)1 is everywhere. Multiple organizations (whether B2B or B2C) generate thousands of leads through
Customer experience optimization can be an innovative way to get new customers. Importantly, it is the top method to promote and nurture customer loyalty. Generally,
As a customer-centric marketing agency, Ad Science Lab has had to rebuild clients’ accounts. This happens when the previous agency has refused to release a
Ad Science Lab is a group of creative, growth-oriented marketers and data specialists who love to see our partners succeed!
