Why Digital Transformation Is Crucial for Marketing and Sales Alignment

Jumping Into Digital Transformation  The COVID-19 pandemic has forever changed how we work, accelerating us into an era of digital transformation and remote work. No matter what type of business you operate in, marketing, sales, and brand engagement pipelines are all affected by a pivot into the digital, data-rich space of the internet. Morning office […]

How Content Marketing Boosts Your Business

In an increasingly competitive field of digital-based small businesses, firms need high-impact, cost-efficient ways to market effectively to generate leads and drive sales.  Content marketing, a strategy to drive sales and engagement via your brand’s content in place of (or as a supplement to) advertising-based marketing, can help you stand out in the industry and […]

Neuromarketing in Action: How Our Brains Process Logo Colors

Businesses rely on their logos to create brand identity in a simple combination of color and shape — but these simple logos can have profound effects on customers’ brains and feelings. Using neuromarketing, businesses can leverage scientific principles and practices to better convey their brand messaging and engage customers with more effective color and shape […]

How Touch Screens Increase Engagement

Before going to any store, even pre-COVID, for more than 80% of consumers, the buying process relies on online research before in-person shopping1. While this may not be surprising, it is important to consider how prospects engage in pre-purchase research and the most effective ways to engage your prospect during their purchase journey. This article […]

What Is Neuromarketing?

Neuromarketing is a catchy buzzword that you may have heard a few times. Perhaps you’ve come across an article about how scientists analyze consumer data to determine what makes an advertisement successful or how companies try to tap at what subconsciously drives consumers to buy a product or a service. Indeed, Neuromarketing, coined in the […]

Data in Digital Marketing

Digital marketing and data-driven decision making can save your business time, effort and money, while expanding your customer base and boosting engagement. Ad Science Lab can help your business collect and analyze data, develop and act on KPIs, and take advantage of low cost software like Google Analytics — read here or contact us to […]

Inspire Investors With Unique Brand Identity

The best time to start thinking about Brand Identity is immediately. However, most companies think of Brand Identity as a secondary concern and don’t think much about it until after its launch.

Why You Need Data-Driven Marketing

You Can’t Manage What You Can’t Measure Without data-driven insights and metrics, your marketing effort will not be effective or sufficient. To cater to your prospective client’s needs and desires, you need to know what their behavior, goals, pain points, and challenges are.  Data analytics can give you insight, such as prospective customers: Browsing patterns  […]

6 Ways To Increase Inbound Lead Conversions

Inbound marketing (content marketing, social media marketing, search engine optimization, and branding)1 is everywhere. Multiple organizations (whether B2B or B2C) generate thousands of leads through inbound tactics. A common misconception among salespeople is that inbound leads easily convert into paying clients. Certainly, if your marketing channels are integrated and optimized, your leads should be very […]

5 Data-Driven Techniques To Understand Your Customers

Customer experience optimization can be an innovative way to get new customers. Importantly, it is the top method to promote and nurture customer loyalty. Generally, customer behavior data can really help in creating an optimization strategy. However, less than half of marketing executives use custom behavior data4. To compound the problems, company leaders ignore customer […]