Why Digital Transformation Is Crucial for Marketing and Sales Alignment

Share on facebook
Share on twitter
Share on linkedin

Jumping Into Digital Transformation 

The COVID-19 pandemic has forever changed how we work, accelerating us into an era of digital transformation and remote work. No matter what type of business you operate in, marketing, sales, and brand engagement pipelines are all affected by a pivot into the digital, data-rich space of the internet.

Morning office meetings now might happen through Zoom or Microsoft Teams, all your paperwork can be done on electronic forms, and your entire customer base may now be ordering online. The cost savings of not having a physical office space and the flexibility of working from home (and getting to wear sweatpants to work every day) mean that the push to digital workspaces will likely be permanent beyond the pandemic. Is your business prepared for this shift?

“Ad Science Lab’s digital-native team of marketers and scientists can help turn the challenges of your business’ pivot to the digital space into a major growth opportunity.”

Some organizations may not be fully prepared to make the leap to a digital workspace — but Ad Science Lab’s digital-native team of marketers and scientists can help turn the challenges of the pivot to digital into a major revenue growth opportunity for your business.

Better Customer Data Collection 

better-customer-data-collection

Having a majority of your customers interact with your brand online means that you can collect more accurate and relevant information on their behaviors and habits, leading to better target marketing and increased lead conversion. You can track where your customers are, what time they’re looking at your content, and what types of engagement resonate with them so that you can understand and best act on your customers’ activities and needs.

Now that a large portion of leads are online, there’s more data than ever to work with if your business practices successful digital transformation2. Even as businesses return to physical offices, ordering, marketing, and lead generation using online services will remain hugely popular for digitally savvy businesses2. Implementing data collection strategies are crucial to long-term success and can lead to improved knowledge of customers and potential clients, leading to increased sales and revenue.

Better Content Delivery

Having better data means you know exactly who your audience is and what content and advertising they want to engage with from your business. Digital transformation puts your business in a position to produce personalized content to get traction with your base, delivered along the most optimal channels at the best times.

Using customer data, your business can proactively adapt your content delivery strategy to best promote brand awareness and associate positive experiences with transactions. For example, your sales and marketing teams can interact directly with consumers through social media or messaging services to help manage their experience and promote positive impressions through timely and effective responses to their concerns.

Digital transformation puts your business in a position to produce personalized content to get traction with your base, delivered along the most optimal channels at the best times

Alternatively, using data on how and when your leads use their devices (e.g., computers and phones) can guide when and how you release and distribute content. Sending a prospecting email at a time when a lead is willing and able to engage in a two-way conversation can lead to increased conversion rates and secure a sale that may have been a missed opportunity otherwise. Businesses that practice successful digital transformation will have an easier time converting leads and drive revenue growth.

Improved Collaboration And Streamlined Internal Processes With Digital Tools

With the opportunities afforded by digital transformation, your marketing and sales teams can stay up to date and closely collaborate on creating content and experiences that fit your users’ needs. The digital workplace means that everything is documented; every task assigned, every email and meeting recorded. By mastering digital communications and planning software, you can maximize workflow efficiency and increase value and productivity out of every member of your team, leaving more time to secure sales or conduct other fundamental business tasks.

Ad Science Lab’s digital-native team of marketers and scientists can help turn the challenges of your business’ pivot to digital into a major growth opportunity.

Conclusion

Enabling digital transformation in your business can help improve marketing and sales success and create high-value internal processes for communications and workflow. Taking a holistic, proactive approach to digital transformation in your business can be an avenue to grow and foster success during the COVID-19 pandemic and beyond.

Ad Science Lab can help your business/team with digital transformation and turn the “unprecedented times” of COVID-19 into an unprecedented opportunity. We’ll show you how to leverage real-time user data feeds and engineer content specifically for your customers who want it the most. Get in touch for a consultation today!

  1. Wengler, S., Hildmann, G., & Vossebein, U. (2021). Digital transformation in sales as an evolving process. Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBIM-03-2020-0124
  2. Winarsih, Indriastuti, M., & Fuad, K. (2020). Impact of Covid-19 on Digital Transformation and Sustainability in Small and Medium Enterprises (SMEs): A Conceptual Framework. Complex, Intelligent and Software Intensive Systems, 1194, 471–476. https://link.springer.com/chapter/10.1007%2F978-3-030-50454-0_48

Ad Science Lab

Ad Science Lab is a group of creative, growth-oriented marketers and data specialists who love to see our partners succeed!

Categories

Categories

Recent posts

Need help with your marketing efforts?

Contact us today and learn what data-driven marketing is all about!

GET A FREE QUOTE
from Ad Science Lab

Get a FREE Audit

Say hello to us. We’re a group of creative growth-oriented folks who love to see our partners succeed!