Data in Digital Marketing
Digital marketing and data-driven decision making can save your business time, effort and money, while expanding your customer base and boosting engagement. Ad Science Lab can help your business collect and analyze data, develop and act on KPIs, and take advantage of low cost software like Google Analytics — read here or contact us to […]
Why You Need Data-Driven Marketing
You Can’t Manage What You Can’t Measure Without data-driven insights and metrics, your marketing effort will not be effective or sufficient. To cater to your prospective client’s needs and desires, you need to know what their behavior, goals, pain points, and challenges are. Data analytics can give you insight, such as prospective customers: Browsing patterns […]
5 Data-Driven Techniques To Understand Your Customers
Customer experience optimization can be an innovative way to get new customers. Importantly, it is the top method to promote and nurture customer loyalty. Generally, customer behavior data can really help in creating an optimization strategy. However, less than half of marketing executives use custom behavior data4. To compound the problems, company leaders ignore customer […]