Conquering the Data Deluge: How GA4 and BigQuery Unlock Powerful Insights

The modern marketer is drowning in data. Websites, apps, and countless digital touchpoints generate petabytes of information every day, and traditional analytics platforms often struggle to handle the volume. Such issues can keep us from extracting actionable data insights, stalling our efforts at evidence-based campaign optimization. This is where GA4 and BigQuery integration comes in. […]

Beyond Clicks: Unlocking the Potential of Offline Conversions for Digital Success

A woman smiling and holding and looking at a necklace in a jewelry store.

In digital marketing, we use online data to guide every decision. We count clicks. We track virtual customer journeys. We obsess over our metrics. In doing so, we come to understand online behavior with a granularity never before possible. And here, aided by our observations and insights, we develop tunnel vision. A significant proportion of […]

Understanding Server-Side Tracking: Boost Your Analytics and Privacy

Server-side tracking processes marketing data on a cloud server

In today’s digital world, it’s essential to have accurate, reliable data and protect user privacy. Server-side tracking is a solution that can help with these concerns. In this blog, we’ll discuss the general background and the advantages and disadvantages of server-side tracking and help you decide if it’s a good fit for your website, digital […]

Data in Digital Marketing

Digital marketing and data-driven decision making can save your business time, effort and money, while expanding your customer base and boosting engagement. Ad Science Lab can help your business collect and analyze data, develop and act on KPIs, and take advantage of low cost software like Google Analytics — read here or contact us to […]

Why You Need Data-Driven Marketing

You Can’t Manage What You Can’t Measure Without data-driven insights and metrics, your marketing effort will not be effective or sufficient. To cater to your prospective client’s needs and desires, you need to know what their behavior, goals, pain points, and challenges are.  Data analytics can give you insight, such as prospective customers: Browsing patterns  […]

5 Data-Driven Techniques To Understand Your Customers

Customer experience optimization can be an innovative way to get new customers. Importantly, it is the top method to promote and nurture customer loyalty. Generally, customer behavior data can really help in creating an optimization strategy. However, less than half of marketing executives use custom behavior data4. To compound the problems, company leaders ignore customer […]