Chatbots: Advantages and Disadvantages

Automation and AI are ever more prevalent, businesses and organizations are increasingly seeking efficient ways to engage with their users, both internally and externally. One such way that has gained traction in various industries is using a chatbot. But what is a chatbot, and how is it revolutionizing business communication? What is a Chatbot? A […]

50 Essential Metrics for Ecommerce

A shopping cart suspended above a tablet.

To achieve ecommerce success, businesses need to understand the intricate details of online retail processes and workflows. This guide dives into 50 critical metrics for ecommerce that span various aspects of an ecommerce business, providing insights crucial for informed decision-making and strategic planning that will level up your operations and profits. Traffic and Acquisition Metrics […]