Neuromarketing in Action: How Our Brains Process Logo Colors
Businesses rely on their logos to create brand identity in a simple combination of color and shape — but these simple logos can have profound effects on customers’ brains and feelings. Using neuromarketing, businesses can leverage scientific principles and practices to better convey their brand messaging and engage customers with more effective color and shape […]
How Touch Screens Increase Engagement
Before going to any store, even pre-COVID, for more than 80% of consumers, the buying process relies on online research before in-person shopping1. While this may not be surprising, it is important to consider how prospects engage in pre-purchase research and the most effective ways to engage your prospect during their purchase journey. This article […]
What Is Neuromarketing?
Neuromarketing is a catchy buzzword that you may have heard a few times. Perhaps you’ve come across an article about how scientists analyze consumer data to determine what makes an advertisement successful or how companies try to tap at what subconsciously drives consumers to buy a product or a service. Indeed, Neuromarketing, coined in the […]