Low-Hanging Fruit: The Power of Branded PPC Bidding Strategies

A digital marketing professional analyzing PPC performance metrics

Pay-per-click (PPC) advertising (e.g., Google Ads) is a powerful marketing tool businesses can utilize to reach their target audience and generate leads. One of the key components of any PPC campaign is the use of branded terms, which refer to keywords that include the name of your company, product, or services. Bidding on branded terms […]

Who Owns Your Google Ads Data?

As a customer-centric marketing agency, Ad Science Lab has had to rebuild clients’ accounts. This happens when the previous agency has refused to release a Google Ads account. Essentially, this means that most of the resources (e.g., time and money) spent on building account history, quality score, and insights are gone. And you have to […]