How To Make Your Podcast Go Viral

Podcasts have revolutionized how we consume audio content, offering a vast range of topics catering to every interest and taste. Many people are now utilizing podcasts as a form of marketing as well as fresh content creation, which has led to the ever-important question: how to make your podcast go viral?

Podcast listening is a much-enjoyed pastime

With the power to inform, entertain, and inspire, podcasts have become a go-to source of entertainment for millions of people worldwide. From true crime mysteries to self-help, podcasts offer an immersive listening experience that can be enjoyed anytime, anywhere. With the increasing popularity of podcasts, it’s no wonder that many creators are looking for ways to make their content stand out and attract a wider audience of loyal listeners. Whether you’re a seasoned podcaster or just starting, you can use various strategies to help your podcast reach new heights and achieve viral success.

Understanding Virality And Its Importance For Podcasts

Understanding the concept of virality is crucial for the success of any podcast. It refers to the ability of a podcast episode to spread rapidly through social sharing and word-of-mouth promotion, ultimately reaching a massive audience. The power of podcasting lies in its ability to provide engaging and informative content to listeners on the go.

An essential aspect of understanding virality and its importance for podcasts is distinguishing between an active and passive audience. Active audiences are more engaged and involved with the content, often sharing it with others, leaving reviews, and participating in online discussions. They are more likely to help spread the word about a podcast and contribute to a podcast’s rankings. For instance, The Joe Rogan Experience is currently ranked the top podcast partially in part to its enthusiastic podcast listeners. In contrast, passive audiences are less likely to engage with the content beyond listening to it. While they may still enjoy the podcast, they are less likely to actively share it with others or participate in discussions. As podcast creators, it’s important to consider ways to engage both active and passive audiences to increase the chances of virality and build a dedicated following.

Top 10 US podcasts of 2022

By encouraging audience engagement through various means such as social media, listener feedback, and collaborations, podcasters can create a sense of community around their show, leading to increased podcast engagement and, ultimately, greater success.

Finding Your Niche

Choosing a niche is crucial in creating successful content, particularly in the podcasting industry. Podcasting is an incredibly competitive market, and creating content that appeals to a broad audience can be challenging. Narrowing your focus to a specific niche can help you attract a more engaged audience and differentiate yourself from competitors. By selecting a niche, you can tailor your content to your audience’s specific interests, making it more compelling and valuable to them.

Niche Podcast Ideas in popular topics

Researching Trends And Opportunities

To identify a profitable niche for your podcast, research trends and opportunities in the industry. Look for gaps in the market that you can fill with your unique perspective and content. Use tools like Google Trends or social media platforms to identify topics that are currently trending or gaining momentum. True Crime and Comedy podcasts are the two categories most likely to rate highly amongst viewers. However, these are also saturated categories, so be mindful of selecting a niche in high demand but with limited competition.

Turning Passion Into Content

Turning your passion into content is another effective way to identify your niche. Choosing a topic you are passionate about can help you create content that is engaging and authentic. Your passion will help you stay motivated and enthusiastic about creating content, which can be a crucial driver of success. When selecting a niche, consider your interests, hobbies, or areas of expertise. By choosing a topic that aligns with your passion, you can create content that resonates with your audience and sets you apart from other podcasters in your industry.

Consistent And Frequent Content

Consistent and frequent content is critical to building a loyal audience and growing your podcast. Launching a content plan outlining your topics and schedule can help you stay on track and ensure your listeners know when to expect new episodes. This can also help you avoid schedule gaps and maintain listeners’ interest. By sticking to a schedule, you can establish a routine for your listeners and make your podcast a regular part of their lives.

One way to gain exposure for your podcast is by utilizing the “New & Noteworthy” section on Apple Podcasts. A coveted section that features the top new podcasts in different categories. Being featured in this section can significantly increase your visibility and audience. There is not an easy algorithm that will guarantee you a spot in the New & Noteworthy section. At the very least, to qualify for this section, you need to have a new podcast and release at least three episodes within the first eight weeks of launch. Therefore, launching with a content plan and having several episodes ready to release can help you take advantage of this opportunity.

While consistency is important, it is equally important to maintain a balance between quantity and quality. Releasing frequent episodes with subpar content can quickly turn off listeners while releasing high-quality content infrequently can cause listeners to lose interest. To find the right balance, prioritize quality over quantity and ensure each episode meets a high standard. You can also ask for feedback from your listeners and adjust your schedule accordingly to ensure you meet their expectations.

Maximizing Distribution Platforms

Podcasting has become increasingly popular in recent years, and it’s no surprise that the number of podcast directories has also grown. Apple Podcasts, Spotify, Google Podcasts, and Stitcher are just a few popular directories where you can distribute your podcast. Apple Podcasts and Spotify remain the leading platforms most listeners find their favorite podcast episodes. With so many options available, it’s essential to understand each directory’s benefits and drawbacks and ensure that your podcast reaches as many potential listeners as possible.

Step-by-step Guides For Submitting Your Podcast To Each Platform

Submitting your podcast to each directory can seem daunting, but many of these platforms provide step-by-step guides to help you through the process. For example, Apple Podcasts has a detailed guide that walks you through the process of submitting your podcast and provides helpful tips for ensuring your podcast is successful such as following their image submission guidelines. Similarly, Spotify has a straightforward submission process that allows you to easily add your podcast to their directory. Below, you will find several other popular podcast directories that have been linked to their submission guides to aid in your search.

Leveraging SEO

It’s also important to remember that podcast directories are just one way to distribute your content. Building a robust online presence through social media and SEO can help you attract new listeners and grow your audience. 

A great way to utilize SEO for your podcasts is to create a subdirectory on your existing business website or you can create a website dedicated to the podcast. A subdirectory can be used by creating new pages for every new podcast episode. The pages can showcase the podcast by adding the show name, description, cover art, email subscribe button, and social follow buttons. Both of these website options are great. You will have to determine which path is best for you depending on your goals, brand, domain topic, among other important factors. By optimizing your SEO, you can increase organic traffic and make it easier for your audience to discover your podcast.

Create A Lead-Capturing Website

Podcasts have become a popular and engaging way to connect with audiences, but it’s not enough to simply produce great content. A dedicated podcast website or subdirectory on an existing site is essential for building and nurturing a loyal listener base. A website provides a central hub for all your content, allowing listeners to easily access and engage with your episodes, show notes, and other resources. Additionally, a dedicated website provides opportunities to capture leads and grow your email list, which can be invaluable for building relationships with your listeners and promoting your podcast.

Engaging With Listeners

Engaging with listeners is critical to building a strong community around your podcast. Blog posts, email newsletters, and social media updates are all effective ways to keep your audience informed and involved. Blog posts can offer additional insights into the topics covered in your episodes, while email newsletters can provide exclusive content and behind-the-scenes glimpses into your production process. Social media helps boost brand awareness and is a great way to connect directly with listeners. These tactics help keep listeners engaged and invested in your content, fostering a sense of community that can lead to more loyal and dedicated followers.

Enhancing UX With Alternative Listening Options

Providing alternative listening options can enhance the user experience and attract new listeners. While many listeners prefer to access podcasts through popular directories like Apple Podcasts or Spotify, some may prefer alternative platforms or methods, such as RSS (Really Simple Syndication) feeds or direct downloads. Offering these options not only ensures that your content is accessible to the broadest possible audience but also shows that you value and prioritize the needs of your listeners. You can maximize your distribution channels and build a thriving podcast community by creating a dedicated podcast website, engaging with listeners, and offering alternative listening options.

Build Your Email List

Building your emailing list is critical to growing your podcast’s audience and keeping your listeners engaged. An emailing list lets you communicate directly with your audience, keeping them up-to-date with new episodes, behind-the-scenes insights, and exclusive content. It also enables you to cultivate a loyal fan base that is more likely to engage with your content and share it with others.

One way to build your email list is by offering valuable content, such as an e-book or guide, in exchange for an email address. You can also add a prominent sign-up form on your website and social media pages, encouraging visitors to subscribe to your newsletter. 

Once you have your email list, keeping your subscribers engaged and interested in your content is crucial. You can accomplish this by offering giveaways and incentives exclusively to your subscribers. For example, you could offer a free episode transcript, early access to new episodes, or a chance to win merchandise or tickets to a live show. By providing value to your subscribers, you can keep them excited about your content and eager to share it with others.

Attracting And Interviewing Influential Guests

Attracting and interviewing influential guests is a surefire way to take your podcast to the next level. Featuring high-profile guests boosts your podcast’s credibility and helps you reach new audiences. When listeners see that your podcast has interviewed an expert in the industry, they’re more likely to trust your content and keep coming back for more.

Impressive first guests can be critical to a strong podcast launch. For instance, Armchair Expert, hosted by Dax Shepard and Monica Padman, delivered their first episode by interviewing Kristin Bell. It’s essential to create a strong initial impression with your audience, and what better way to do that than by featuring a big name in your industry? Once you’ve secured your first few high-profile guests, your reputation will only grow, attracting even more big names to your show.

Networking with podcast hosts in your niche is another great way to attract influential guests. Building relationships with other podcast hosts can help you tap into their networks and find potential guests for your show. Collaborating with other hosts can help you cross-promote your podcasts, exposing your show to even more potential listeners. So, start reaching out to fellow podcasters in your industry and see what opportunities arise!

Post-Interview Guest Engagement

Post-interview guest engagement is integral to building lasting relationships with guests and maximizing the reach of your podcast. One way to engage with guests is to share the episode with them once it’s live. Not only does this show that you value their time and input, but it also allows them to share the episode with their followers and networks.

Encouraging guests to promote the episode can help to expand your podcast’s reach even further. This could include asking them to share the episode on their social media platforms or featuring the discussion on their own website or newsletter. By working together to promote the episode, you can tap into each other’s networks and potentially attract new listeners to your podcast.

Building and maintaining relationships with guests is also essential for future opportunities. Even if a guest is not available to appear on your podcast again in the near future, keeping in touch and staying on their radar can lead to future collaborations or referrals to other potential guests. It’s a small world in the podcasting community; fostering strong relationships can pay off in the long run.

Transcribing Podcasts For SEO And Shareability

Transcribing podcasts can bring a host of benefits to your show, from better SEO to improved shareability. By transcribing your episodes, you’re making it easier for your listeners to engage with your content and opening up new opportunities to reach new audiences. 

For example, turning podcast segments into blog posts can help attract readers who may not have discovered your show otherwise.

Beyond that, transcribing your episodes can improve your SEO and enhance the chances of your content going viral. With written transcripts, search engines like Google can crawl and index your content more easily, making it more likely to appear in search results. 

By taking the time to transcribe your podcasts, you’re creating more opportunities for your content to be discovered and shared. Plus, you’ll be providing a valuable resource for your listeners who prefer to consume content in written form. So whether you’re looking to improve your search rankings, reach new audiences, or simply make your content more accessible, transcribing your episodes is a great way to achieve those goals.

Harnessing The Power Of Social Media

Social media and video-sharing platforms have become a vital part of podcast marketing strategies. Building a following on social media platforms like Twitter, Facebook, TikTok, and Instagram can help promote your podcast and engage with your audience. These platforms are great for building relationships with listeners and promoting new episodes. Social media is also a phenomenal way to interact with fans, answer questions, and provide behind-the-scenes glimpses into the production process. For instance, The Stuff You Should Know Podcast series is great about posting content on Twitter to to get listeners excited about a new episode. Engaging people on social media is a wonderful strategy to help remind listeners to checkout your latest episode.

The Stuff You Should Know Podcast utilizes Twitter to share podcast content

Social media and video-sharing platforms can be valuable tools in your marketing arsenal when building your podcast’s reputation and engaging with your audience. By leveraging these platforms, you can attract new listeners, promote your podcast, and create a dedicated following of fans eager to hear each new episode.

Conclusion: The Journey To Making Your Podcast Go Viral

In this guide, we’ve explored some of the key strategies to help make your podcast go viral: engaging active and passive audiences, the importance of finding your niche and developing consistent, high-quality content, maximizing your podcast’s distribution platforms, creating a dedicated lead-capturing website, cultivating an emailing list, attracting and interviewing influential guests, transcribing your podcasts for SEO and harnessing the power of social media. 

Podcasting has become a popular medium for storytelling, information sharing, and entertainment. Worldwide, 4,089,445 podcasts are currently registered. With the rise of the podcast industry, it’s crucial for podcasters to understand the factors that contribute to a successful podcast. If you’ve been thinking about starting a podcast, now is the time to take the leap. Podcasts are a powerful tool for reaching a vast and engaged audience, with millions of listeners tuning in every day to hear their favorite hosts share their thoughts on a wide range of topics. Not only do podcasts offer a unique platform for creative expression, but they can also be a valuable tool for building brand awareness, connecting with others in your industry, and even monetizing your content. With so many opportunities to create engaging, high-quality content, there has never been a better time to start your podcasting journey. So why not take the plunge and start sharing your voice with the world? With a little time, dedication, and the right strategies, you could be well on your way to creating a successful and rewarding podcast.As a digital marketing firm, Ad Science Lab is dedicated to helping businesses succeed. Our highly specialized team can assist you in building your podcast platform. Contact us today to learn how we can help you develop your personalized podcast marketing strategy. Let’s work together to improve your podcast’s reach!

Atske, Sara. “1. How Americans Use and Engage with Podcasts.” Pew Research Center’s 

              Journalism Project, 19 Apr. 2023.

Edison Research. “Top 50 Most Listened to Podcasts in the U.S. Q3-Q4 2022 from Edison Podcast 

             Metrics.” Edison Research, 16 Feb. 2023.

Edison Research. “Weekly Insights 4.12.23 the Top Three U.S. Podcasts Launched in 2022.” 

             Edison Research, 13 Apr. 2023.

Podcastindex.Org, Accessed 1 May 2023. 

Twitter, 2023. “Does the human body really replace itself every few years? The answer is yes, but 

               different parts of the body do so at different rates. Learn all about it in this classic episode.”

               [image] Available at:


Ad Science Lab

Ad Science Lab is a group of creative, growth-oriented marketers and data specialists who love to see our partners succeed!

from Ad Science Lab

Get a FREE Audit

Say hello to us. We’re a group of creative growth-oriented folks who love to see our partners succeed!